Daniel Cernea

Well, contrary to popular belief, they don’t really work like bags that capture the wind, but more like plane wings. Look at the following clips about sails, sailing and modern sailing for more details.

I’ve been using SVN in the command line for a while now, in multiple OS’s. But usually, for major coding projects, I prefer something lighter, more integrated… basically a plug-in for an IDE or a simple GUI-based SVN client. So recently I go to look over the available SVN clients that also offer a GUI in MacOS… and there are actually a couple of them!

So, I like to keep it short. Commercial SVN clients for Mac: Cornerstone, Versions, SmartSVN. Freeware alternative: svnX. Based on the tests I’ve done up until now with the demo versions and freeware, I’d have to say that Cornerstone and SmartSVN seem to be worth their money. While Versions works nicely and has a very appealing design, I simply can’t work with it the way I’d expect to. As for svnX, it’s quite simple and lite, which isn’t bad, but there still are some issues with it—I managed to freeze it up multiple times.

We talked previously about the laws of simplicity, now we move on to marketing. The 22 Immutable Laws of Marketing (1993) is a book by Al Ries and Jack Trout.

And here are the main ideas that you need to think about, analyze and interpret:

1. THE LAW OF LEADERSHIP. It is better to be first than it is to be better.
2. THE LAW OF THE CATEGORY. If you can’t be first in a category, set up a new category you can be first in.
3. THE LAW OF THE MIND. It is better to be first in the mind than to be first in the marketplace.
4. THE LAW OF PERCEPTION. Marketing is not a battle of products, it’s a battle of perceptions.
5. THE LAW OF FOCUS. The most powerful concept in marketing is owning a word in the prospect’s mind.
6. THE LAW OF EXCLUSIVITY. Two companies cannot own the same word in the prospect’s mind.
7. THE LAW OF THE LADDER. The strategy to use depends on which rung you occupy on the ladder.
8. THE LAW OF DUALITY. In the long run, every market becomes a two horse race.
9. THE LAW OF THE OPPOSITE. If you are shooting for second place, your strategy is determined by the leader.
10. THE LAW OF DIVISION. Over time, a category will divide and become two or more categories.
11. THE LAW OF PERSPECTIVE. Marketing effects take place over an extended period of time.
12. THE LAW OF LINE EXTENSION. There is an irresistible pressure to extend the equity of the brand.
13. THE LAW OF SACRIFICE. You have to give up something to get something.
14. THE LAW OF ATTRIBUTES. For every attribute, there is an opposite, effective attribute.
15. THE LAW OF CANDOR. When you admit a negative, the prospect will give you a positive.
16. THE LAW OF SINGULARITY. In each situation, only one move will produce substantial results.
17. THE LAW OF UNPREDICTABILITY. Unless you write your competitor’s plans, you can’t predict the future.
18. THE LAW OF SUCCESS. Success often leads to arrogance, and arrogance to failure.
19. THE LAW OF FAILURE. Failure is to be expected and accepted.
20. THE LAW OF HYPE. The situation is often the opposite of the way it appears in the press.
21. THE LAW OF ACCELERATION. Successful programs are not built on fads, they’re built on trends.
22. THE LAW OF RESOURCES. Without adequate funding, an idea won’t get off the ground.

Who knows, maybe next I’ll talk about the laws of simple marketing

…or why wouldn’t it? What are the criteria, the reasons, the elements that affect it’s functionality? Is it really that important whom you pick? Is it really that important if you pick? These are just a couple of questions that get born in ones mind when you watch such a clip.

But I think what strikes me the most is the positive attitude of the future partners. Or, in other words, my interpretation of this is you have that what you make of it. And I guess this is valid in most aspect of our lives.

So what’s the big difference? Select a person or have the selection made for you. If you accept such a given, such a tradition, and embrace it with the right attitude… well… Lets just say that I can imagine that an arranged marriage, where the couple accepts the tradition and works towards making the best of their relationship, as well as overcome their differences, should most likely have a better chance to succeed than one between people that have chosen themselves, but which, for one reason or another, might later doubt their decision.

This is not the only field where lack of decision, control, can have a happier result, an outcome that’s better accepted and incorporated in the individual’s life.

… my mood, as I’m struggling with a cold.

Road Runner and Wile E. Coyote go digital… and in style, I might add.

These animations highlight the inner life of cells, as well as other aspects of microbiology.

This is a really nice idea, combined with a simple video projection technique, that together have the potential to impress your target audience.

Ever considered how the smells of your car, or more precisely, the entire interior of your car is affecting your health? Well… Look for yourself.